Meet your new beauty essential —Silk Matte Foundation, available in two stunning shades for all Pakistani skin tones.
BEAUTY THAT DEFINES YOU
PREMIUM FOUNDATION COLLECTION
SMOOTH FINISH • RADIANT GLOW
FREE SHIPPING ACROSS PAKISTAN
BLEND. BEAUTIFY. INSPIRE.
BEAUTIFY BY IRUM
CONFIDENCE IN EVERY DROP
LIMITED EDITION BEAUTY ESSENTIALS
BEAUTY THAT DEFINES YOU
PREMIUM FOUNDATION COLLECTION
SMOOTH FINISH • RADIANT GLOW
FREE SHIPPING ACROSS PAKISTAN
BLEND. BEAUTIFY. INSPIRE.
BEAUTIFY BY IRUM
CONFIDENCE IN EVERY DROP
LIMITED EDITION BEAUTY ESSENTIALS
Shop the sale before it ends
Glow this season with our best-selling foundation. Don’t miss out — offer ends soon!
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Effortless, effective, and exactly what your beauty bag needs.
Liquid Foundation
What Our Beauties Say
"Absolutely love the foundation! So lightweight and blends perfectly with my skin tone."
— Ayesha K."Feels luxurious and long-lasting. I’ve finally found my perfect match!"
— Sara M."The packaging is beautiful and the product quality is amazing for the price."
— Fatima L."My skin feels smooth and radiant after using this foundation. Highly recommend!"
— Hira T.Frequently Asked Questions
What makes Beautify by Irum products unique?
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Our foundations are crafted to match South Asian skin tones perfectly. They blend seamlessly, give a natural glow, and feel light on the skin — making them ideal for daily wear in Pakistan’s weather.
Do you offer Cash on Delivery?
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Yes! Beautify by Irum offers Cash on Delivery across Pakistan so you can order confidently and pay once your parcel arrives at your doorstep.
How long does delivery take?
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Delivery usually takes 3–5 working days in major cities and 5–7 working days in smaller towns. We work with trusted courier partners to ensure your parcel reaches you safely and on time.
What is your return or exchange policy?
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Due to hygiene reasons, we only accept exchanges for damaged or incorrect items within 7 days of delivery. Please make sure products are unopened and in original condition.
Are your products safe for all skin types?
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Yes! Our products are dermatologically tested and made using skin-safe ingredients suitable for all skin types, including sensitive skin.
How can I contact Beautify by Irum?
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You can reach us via WhatsApp or Instagram DM for support, order tracking, or product questions. Our team is available Monday to Saturday, 10 AM – 8 PM.
